Budget Retailers Shein and Temu Boost Prices as Trump Tariffs Bite

( NewsNation ) — Affordable retail giants Shein and Temu are following through on plans To increase prices because of President Trump’s tariffs, causing some items to nearly double in cost over the past few days.

Last week, the average cost of the top 100 beauty and wellness items on Shein increased by 51%, as reported. Data gathered by Bloomberg News Some items experienced even more dramatic increases: a pack of 10 kitchen towels jumped by 377%, and eyebrow gel climbed almost 200%.

In the meantime, the Chinese retail app Temu seems to be transferring "almost all" of President Trump's new import duties directly to American shoppers. Bloomberg said The firm has begun including "import fees" that in certain instances surpass the item's worth, as reported by Bloomberg and USA Today .

Why is Trump terminating the 'de minimis' exception?

U.S. customers were preparing for the alterations following the moves by both corporations. announced plans To increase prices at the beginning of this month, both Shein and Temu released almost identical statements explaining that their operational costs had risen because of "recent alterations in international trade policies and duties."

The pricing adjustments began on April 25, just one week prior to the expiration of the "de minimis" threshold, allowing shipments below a specific value to bypass particular customs documentation and avoid duties upon entry into the nation.

Lawmakers on both sides of the political spectrum In recent years, they have advocated for changes to the de minimis rule, expressing concerns that this exemption facilitates drug smuggling into the nation.

Trump eliminated the exception for products coming from China and Hong Kong. slapped a 145% tariff on many Chinese imports.

What items from Shein and Temu cost more?

According to Bloomberg's examination of Shein, certain product categories experienced higher price increases compared to others. From April 24 to April 25, pricing for home and kitchen items as well as toys surged over 30%. In contrast, the cost of women’s apparel increased by about 8%.

Here are some significant price increases on Shein between April 24 and April 25, as reported by Bloomberg:

Heavy-duty dish drying cloths: +377%
Brush for sealing gaps in air conditioning plus 219% improvement
Manual chicken/meat shredder: +210%
Wax strips along with after-waxing wipes: +205%
Eyebrow gel for a natural look: +199%
Collagen lip balm for preventing cracks: +180%
Ultra-fine blackhead extraction forceps: +168%
Eyelash shaper tool: +152%
Apply pressure to fingernails, shiny white: +150%
Gentle mint matte iridescent eyeshadow pencil: 141%

At Shein's checkout page, they've placed a banner stating, "All tariffs are encompassed within the payment amount. You will not be required to make any additional payments upon delivery."

What is DHgate? Concerns over tariffs drive Americans to Chinese platform.

Temu

It seems Temu is adopting a somewhat distinct strategy by adding import fees when you reach the checkout stage.

For instance, a versatile 14-in-1 power strip priced at $19.34 on Monday has an increased cost of $48.32 once you add the $27.49 in import fees to your invoice.

Products brought into the U.S. might incur import fees," notes a message from Temu during checkout. "These fees encompass all related customs procedures and expenses, such as import duties settled with customs officials on your behalf.

A portable steam iron listed on the website’s bestseller page has a price of $25.80; however, when you include the approximately $32.10 in import fees, the total cost rises to around $60.

Nevertheless, many products on Temu’s bestseller list are sourced from local warehouses and do not incur extra import fees.

Shoppers have flooded the “TemuThings” In recent days, subreddits have been used by people to express their frustration. one post A user posted an image of their purchase receipt showing import taxes and commented, "Temu won’t be getting my business anymore. Best wishes to everyone dealing with these duties."

In another post, a user wrote R.I.P. Temu, it was good while it lasted.

Neither Temu nor Shein promptly replied to NewsNation’s request for comment on Monday.

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