California Wine Giant Plans to Lay Off Nearly 150 Workers in Ceres
A key winery is planning to let go of numerous workers in the Central Valley due to declining business income.
The Bronco Wine Company ranks as the tenth biggest winery in the United States and owns a wide range of labels, encompassing several prominent wine brands. Among these, one widely recognized brand is Charles Shaw, which many customers at Trader Joe’s refer to affectionately as "Two Buck Chuck."
Subscribe to our NewslettersLast week, the firm submitted a worker adjustment and retraining notification, commonly known as a WARN notice, to the state authorities, resulting in the termination of employment for 146 workers at their facility located on Bystrum Road in Ceres.
The company stated in its notification to the state, 'This step is required because of a substantial decline in revenue, which calls for a significant overhaul in how we operate and in our staff.'
KCRA 3 contacted the firm seeking a comment.
Bronco Wine Co. stated that the choice to implement these layoffs “forms part of the company’s ongoing initiatives and strategic realignment strategy aimed at adjusting operations to match the changing landscape of the wine sector along with overarching economic challenges.”
President and CEO Dom Engels stated in a release, 'This choice wasn’t made impulsively. Each impacted employee has been instrumental, and we will ensure they receive assistance and tools to facilitate this shift.' He added, 'Our position now is pivotal—not merely reacting to present issues, but taking decisive actions to construct a stronger, more targeted entity poised for tomorrow.'
The firm stated that it will offer severance packages along with transition assistance to the workers impacted by this decision.
This isn't the initial indication of a decline in California's wine sector.
Last year, the The California Association of Winegrape Growers estimates That 30,000 acres of wine grapes were being uprooted across the state as vintners experienced declining sales.
More recently, Smaller wine producers similarly pointed out the impact of tariffs. From the Trump administration's policies adversely affecting their operations.
The layoffs will begin taking place on June 16.
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