EXCLUSIVE: MERCH LAUNCH KICKS OFF COUNTDOWN TO FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025

As race weekend approaches, the excitement intensifies with special merchandise releases and advanced retail technology supported by J.P. Morgan Payments.
Advanced biometric checkouts, streamlined e-commerce platforms, and limited-edition product lines enhance the fan experience leading up to race week.
Fresh collaborative editions highlight regional culture, style, and females in car racing.
Luxury combines with convenience for Paddock Club visitors who can relish suite-side deliveries along with accessing online shopping options.
New exclusive merchandise goes on sale starting May 1st. shop.f1miamigp.com

It's race week in Miami! With only a few days left until the FORMULA 1 event. CRYPTO.COM The MIAMI GRAND PRIX is set to make a thunderous return to South Florida, with excitement mounting for an event that is expected to be exhilarating both on and off the racetrack.

At the upcoming event, the Miami International Autodrome will play host to Round Six of this season’s FIA Formula 1 World Championship. As we approach the race, there's an unexpected change atop the standings. Australian driver Oscar Piastri has clinched three victories so far and currently holds a ten-point lead over his McLaren teammate Lando Norris. Last year, Norris achieved his first-ever F1 win in Miami Gardens; he aims to reclaim prominence in the championship battle as racing kicks off later this week.

Off topic, the FORMULA 1 CRYPTO.COM The MIAMI GRAND PRIX promises an extraordinary weekend for spectators—complete with premium hospitality experiences, top-tier cuisine, and vibrant musical performances. One standout feature for attendees is the reintroduction of the beloved merchandise series crafted by South Florida Motorsports. This season’s highlights include exclusive items that pay homage to the racetrack, classic motor racing imagery, and the lively atmosphere of Miami.

The collection includes a partnership with the Miami Dolphins, sharing venue space with the race at Hard Rock Stadium; they'll collaborate on producing two special-edition T-shirts. Additionally, Period Correct—a lifestyle brand dedicated to reviving the forgotten essence of motorsports—will introduce a range of clothing and accessory items for the duration of the racing event. Another contributor, the lifestyle and sports brand known as Togethxr, has crafted a distinctive shirt commemorating female trailblazers within motorsports and other fields during this occasion. Each design merges classic motorsport imagery with elements reflective of Miami’s vibrant culture, colors, and atmosphere.

Furthermore, the FORMULA 1 CRYPTO.COM The MIAMI GRAND PRIX will introduce a new Apparel Customization Center, driven by BYLT technology, enabling attendees to customize their outfits with special-edition designs starting in 2025. The extensive range of merchandise features high-quality items from renowned brands such as Lululemon, New Era, Bell Helmets, Imperial Headwear, '47 Brand, and Riddell—ensuring that both newcomers and experienced racing enthusiasts can find something memorable to bring back from the event.

"We're excited to present our new retail collection for Formula 1 enthusiasts globally," stated Tyler Epp, President of the FORMULA 1. CRYPTO.COM THE MIAMI GRAND PRIX. "Our priority is elevating the spectator experience, and with top-notch partnerships along with J.P. Morgan Payments supporting us, we have developed a cutting-edge retail and payment system that ensures security and efficiency. We're thrilled to unveil these fresh designs which will not only grace the event site but also be available for purchase online, allowing enthusiasts worldwide to own a part of the Formula 1 Crypto.com Miami Grand Prix."

The retail experiences throughout the Miami International Autodrome complex will be enhanced once more due to J.P. Morgan Payments .

"Responding to customers' desire for seamless connections, our offerings at the Formula 1 Crypto.com Miami Grand Prix enable a flexible, consumer-focused purchasing experience," explains Mike Lozanoff, Global Head of Merchant Services for J.P. Morgan Payments. "We've simplified the payment process to reduce obstacles, ensuring swift and safe transactions, allowing fans to enjoy more racing action without interruptions.”

J.P. Morgan Payments Keeps refining the check-out process to provide race enthusiasts with a smooth experience. For the third year running, the biometric payment option will be accessible at every authorized merchandising spot, ensuring swift, safe, and hassle-free purchases. Additionally, this year introduces an enhanced service: Paddock Club attendees may browse and buy products online, which will then be delivered right to their suites over the course of the racing event—a top-tier convenience matching the prestige of the location. Moreover, supporters now have the ability to use mobile concession services, allowing them to keep their eyes fixed on the action happening on the racetrack.

The online retail store for Miami F1 merchandise offers products to fans globally throughout the year. shop.f1miamigp.com , continues to receive support from J.P. Morgan Payments and now includes actionable insights derived from fan preferences to improve subsequent releases.

J.P. Morgan Payments handles more than $10 trillion in transactions each day across approximately 160 countries and 120 different currencies. This division represents an $18 billion enterprise that merges the extensive reach and broad presence of a top-tier financial institution with the cutting-edge payment solutions and technological advancements typically associated with tech companies.

The complete 2025 product lineup will be accessible starting from May 1st. shop.f1miamigp.com .

Ends

Regarding the Formula 1® Crypto.com Miami Grand Prix

The FORMULA 1 CRYPTO.COM The MIAMI GRAND PRIX, inaugurated in 2022 onto the FIA Formula 1 World Championship schedule, stands out as the pinnacle blend of top-tier racing, immersive fan experiences, entertainment, and luxury hospitality situated in Miami Gardens, Florida. This grand affair is managed by South Florida Motorsports (SFM), which earned Promoter of the Year accolades from Formula 1 in 2025. Additionally, the inaugural race garnered recognition as Best New Event of 2022 according to Sports Business Journal and has been honored with the esteemed FIA Three-Star Environmental Accreditation due to its commendable commitment to sustainability and environmental stewardship. As we approach its fourth consecutive year, this FORMULA 1 event continues to captivate audiences worldwide. CRYPTO.COM The MIAMI GRAND PRIX takes place at the Miami International Autodrome, a circuit featuring 19 turns over a 3.36-mile stretch inside the grounds of Hard Rock Stadium, which is famously known as the home of the Miami Dolphins NFL team.

In its third edition, the race boasted more than 275,000 attendees and a record-breaking average audience of 3.1 million viewers on ABC – a mark previously held by the inaugural FORMULA 1 CRYPTO.COM The MIAMI GRAND PRIX — which now holds the record as the biggest U.S. TV audience ever for an F1 race. Over its first three years, this event has contributed over $1 billion to South Florida’s economy. In collaboration with SFM, Formula 1 has made efforts to connect with and assist the local Miami Gardens area by distributing numerous tickets yearly to residents, launching a STEM educational initiative via MIA in Schools, giving out internship opportunities at the events for nearby students, and highlighting various neighborhood eateries throughout the race weekends every year.

To learn more, please go to: https://media.f1miamigp.com/ .

The post EXCLUSIVE MERCH LAUNCH KICKS OFF THE COUNTDOWN TO THE Formula 1 Crypto.com Miami Grand Prix 2025 first appeared on Miami's Community News .